junior CREATIVE

BBDO was the next big leap in my career — the place where I stopped seeing ideas as isolated sparks and started understanding the power of integrated thinking.

I worked on the strategy and conceptual development of omnichannel campaigns for Visa, exploring how a single idea could evolve across different platforms, each with its own voice and purpose.

From audiovisual content to digital pieces and local activations, every channel became a new opportunity to tell the story in a different way.

One of the most defining projects was Rio 2016.
Alongside BBDO New York, I helped adapt the global campaign and led the creation of a Mexico-exclusive version — my first large-scale production.
That’s when I truly understood what it means to bring an idea from concept to full execution.

It was also when I stepped into the world of advertising festivals, participating in Cannes Lions with a print piece for Alka Seltzer, working with the legendary Ale Burset.

I also helped develop key pitches — including Pedigree and E-Pura — which we won, proving to myself how the right idea can cut through the noise and create real connection.