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ALEX MAYERSTEIN

English: Text

After giving a lot of thought about what to write here without falling into the cliché of how passionate I am and how much I enjoy what I do, I can only say that it's real when they say that when you work on something you like, you do not work for a single day of your life and I hope it stays that way for a long time. Imagining, writing and creating ideas that inspire, thrill and even change someones life.

Having worked with global and most of the biggest brands in the Latinx market allow me to understand and create campaigns that go through older and younger generations that embrace their culture and aim to own, create and celebrate their traditions, whether they're been passed from past generations or are a new way of expressing themselves.

English: About Me
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EXPERIENCE

OGILVY MEXICO - COPYWRITER

Nov. 2014 - Nov. 2015

Creative conceptualization, online and offline copywriting for campaigns in accounts such as Nescafé® Dolce Gusto, La Lechera, Carnation Clavel, IBM, Amway, American Express, and UPS. The adaptation of global campaigns for Tiffany & Co. and participation in pitches for Liverpool, Cajeta Coronado, Aeroméxico, Samsung, Mezcal Zigma, and Tequila 1800 among others.

BBDO MEXICO - JR. COPYWRITER

Nov. 2015 - Jan 2017

Creative conceptualization, online and offline copywriting for Visa, developing 360° communication scripts for digital and audiovisual materials, campaigns aimed for US residents and seasonal campaigns such as the Rio 2016 Olympic Games, where I worked together with BBDO New York for the adaptation of the global and Paralympic campaigns, as well as participation in pitches such as Pedigree from Mars and E-Pura from PepsiCo that were won.

MCCANN ERICKSON MEXICO - SR. COPYWRITER

Jan 2017 - March 2017

Creative conceptualization, online and offline copywriting for Bimbo in the white and sweet bread categories, developing promotion and communication campaigns, as well as helping to develop the brand-books for all the brand's categories.

A2020 - ASOCIATE  CREATIVE DIRECTOR

March 2017 - April 2019

Creative conceptualization, online and offline copywriting, creative direction and management of the copywriting / design teams, and client presentations with brands such as OXXO, Sigma Alimentos for Oscar Mayer and Norteñita, Chubb Insurance, as well as creativity for brands such as BMW Plant San Luis Potosí, RAC, Pernod Ricard and pitches for Allen, Sigma USA, Tim Hortons, Farmacias del Ahorro, and Volkswagen Financial Services, winning the latter as creative agency for the brand.

EVO MARKETING - CREATIVE DIRECTOR

April 2019 - April 2021

Creative conceptualization, online and offline copywriting, creative direction and management of the copywriting / design teams, and client presentations with brands such as Planet Fitness, with whom I worked hand in hand with the biggest franchisee to adapt and rethink the brand's communication to a Latinx audience. Sigma Alimentos, Carrier México, and Teleperformance, as well as proposals for CEMEX, OXXO, DHL, Valero, among others.

(ANÓNIMO) - ASSOCIATE  CREATIVE DIRECTOR

Jun 2020 - Current

Creative conceptualization, online and offline copywriting, creative direction of the copywriting / design teams, and client presentations with clients such as Johnson & Johnson's as their LATAM creative agency with the Neutrogena and Lubriderm brands, Hasbro with Play-Doh, Monopoly, Nerf, Marvel, among others, Grupo Lala with Dairy, Cheese, Derivatives and their institutional communication. Nestlé Ice Cream with Mega and KitKat, Bic Lighters and Shavers, Hotel Xcaret México, Tec de Monterrey, and Ricolino, as well as participation and creative management in pitches and proposalof proactive ideas aimed for festivals like Cannes Lions, Effie, Clio, etc.

English: Experience

SKILLS

360° COPYWRITING

ATL, BTL & DIGITAL

IDEATION

CREATIVE CONCEPTS, BIG IDEAS, ADAPTATIONS & CREATIVE STRATEGY

SOCIAL MEDIA

PLATFORMS, FORMATS & PAID MEDIA

PROOFREADING

REDACCIÓN Y ORTOGRAFÍA

DESIGN

PHOTOSHOP, ILLUSTRATOR, AFTER EFFECTS & INDESIGN

BILINGUAL FLUENCY

PROFICIENT WRITTEN & SPOKEN IN ENGLISH AND SPANISH

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English: Skills

SOME OF MY WORK

English: Text
Films
All Categories
All Categories

Neutrogena - Manifesto Orgullosx de mi Piel

Quesos Lala - Tardes

Hasbro - Play-Doh

English: Video Player

LET’S CONNECT

55-3466-5503

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English: Contact
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