CREATIVE DIRECTOR

I’m currently a Creative Director at Ganem, leading the creative and strategic vision of over 70 multidisciplinary talents — from creative directors to motion designers — building some of the most ambitious campaigns for Comex®, Mexico’s largest architectural coatings brand.

But I don’t just lead creativity — I architect omnichannel strategies that turn ideas into ecosystems, ensuring every platform has a distinct purpose and enriches the overall consumer experience.

From brand storytelling to regional product launches across Mexico and Central America, I’ve transformed concepts into bold narratives that move people — and move business forward.

Beyond commercial campaigns, I also lead ColorLife Trends, Comex®’s flagship platform shaping the future of color and design. This role has allowed me to explore the intersection of creativity, architecture, and culture — elevating how the brand connects with people’s spaces and emotions.

One of the most defining aspects of this chapter has been the way I’ve integrated AI as a true creative partner.
Here, I perfected my skills using ChatGPT, Midjourney, Adobe Firefly, Runway, and other platforms — not just as tools, but as extensions of my team, allowing us to create faster, better, and more beautifully than ever before.

Whether generating visuals, scripting narratives, or building full campaign ecosystems, I’ve used AI to enhance our creative firepower, often delivering Cannes-worthy ideas with the speed and polish that saves time, budget, and unlocks new possibilities for the client.

And that trust? I’ve earned it.
Not just as a creative lead, but as a strategic ally for Comex® — someone clients reach out to when they need clarity, innovation, or results.
From everyday collaboration to high-level engagement with PPG Comex, I’ve helped strengthen and evolve the agency–brand relationship from the inside out.

I also played a central role in restructuring the agency, building a high-performance team tailored to today’s challenges and tomorrow’s vision. My leadership is close and collaborative — grounded in inspiration, trust, and bold execution.

At Ganem, I fused creativity, technology, and business into one clear mission:
to make work that connects, performs, and leaves a mark.

And above all, in the courage to make something that truly matters.
For the brand, for the people, and for my future.