senior CREATIVE

Although my time at the agency was brief, it marked a key moment in my growth — especially through my work with Bimbo.

I was part of the conceptual and copywriting team behind campaigns and social content for their bread and sweet bread categories.

Driven by my curiosity for omnichannel thinking, I pushed to turn each channel into a platform with a distinct role — not just repeating messages, but building richer, more purposeful consumer experiences.

I faced the challenge of creating promotional campaigns for consumer products, making sure they went beyond simple discounts or mechanics to become meaningful, creative experiences for the audience.

I also helped shape the digital voice and identity for over 20 Bimbo brands, building their personalities and presence across the digital ecosystem.