CREATIVE TRAINEE

Starting my career in one of the world’s top agencies was the kind of challenge that forever changed how I see creativity.

As the only copywriter on the team, I had to learn fast, trust my instincts, and get over the fear of presenting ideas — even if it was my first time working at an agency.

From day one, I had the chance to work with brands like Nescafé Dolce Gusto, La Lechera, Carnation Clavel, IBM, Amway, American Express, and UPS, crafting concepts and content for their digital campaigns.

I also had the opportunity to localize the global voice of Tiffany & Co., making sure the brand resonated in our market without losing its essence.

And then there were the pitches — my other school.
Liverpool, Cajeta Coronado, Aeroméxico, Samsung, Mezcal Zigma, and Tequila 1800 were just some of the brands I developed ideas for and had the chance to pitch directly.