For the first time, Mexico won’t just host the World Cup, it will paint it.
In a historic collaboration between Comex and the Mexican National Team, we launched a movement that goes far beyond football. A campaign that reminds us that the best selection isn’t the one with the most stars…
It’s the one that never gives up.
We turned every Comex store into a call to action.
We brought color to stadiums, barrios, and the hearts of millions.
We created murals across the country to honor the real heroes: the people.
And we launched a traveling installation with the Guinness World Record-holding mural to ignite pride across every city in the host nation.
Because in Mexico, we don’t just wear our colors.
We live them.
We paint them on our walls, on our dreams, and on every second we fight for what matters.
This is not a campaign.
It’s a celebration of unity, resilience, and national identity, told through color, passion, and the world's most beautiful game.
Comex x Selección Mexicana
La Mejor Selección la Hacemos Nosotros.
HERO FILM
The Selection You Can Take Home
As part of La mejor selección, we took the campaign from the streets to the store, launching one of our most football-inspired retail promotions to date. A strategy designed to drive sales while making every fan feel part of the team, right from the paint aisle.
In the year of the World Cup, we’re taking La Mejor Selección to the next level, bringing back one of the most iconic legends in Mexican football: Jorge Campos.
A symbol of color, courage, and creative freedom, Campos becomes the voice that inspires a new generation to believe, to stand out, and to choose boldly.
Because while the world chooses its champions, we remind everyone that La Mejor Selección la hacemos nosotros.
