Lala:
Quesea con Lala

In Mexico, there’s a word we didn’t know we needed, but once we named it, it made perfect sense:
QUESEAR.

It’s not in the dictionary, but it lives in our kitchens, in our cravings, in every bite that melts just right.

Quesear is more than eating cheese. It’s a feeling. A ritual. A delicious surrender.

So we turned it into something bigger: a new verb with real meaning.

Born from everyday moments, built from generations of tortillas, salsas, cravings and comfort.
And now, a word that finally captures it all.

This campaign brought quesear to life across every part of the day, from early-morning molletes to late-night quesadillas. We didn’t just show recipes. We gave people permission to enjoy what they already loved.
And the language to name it.

Because when that craving hits, don’t resist it.
Solo quesea con Lala.