Play-Doh:
Pride Dough
"When we shape together, we learn to live together."
As part of Play-Doh’s learning positioning, we wanted to explore how something as simple as a ball of clay can become a tool to teach respect and equality.
Each print in this campaign was created using real Play-Doh balls,
made by real families: heteroparental, homoparental, and lesboparental.
We invited them to play together. To shape, mold, and create while sharing what pride, love, and respect mean in their homes.
And what we discovered was beautifully simple:
Kids don’t need to be told to see others as equals.
They learn it through play.
They teach it to each other.
And they shape it with their own hands.
