Lubriderm:
Through Your Skin
The first thing life touches… is not the heart. It’s our skin.
They say we feel with the heart.
That the mind processes it all.
That what matters lies within.
But the truth is: the first thing life touches is our skin.
It’s the first to react, to ache, to glow. It holds memory before we even realize what we’re feeling.
It’s more than a surface, it’s our story.
A diary of moments. A border to the world. Our most honest connection to life itself.
This version of the campaign was reimagined to stay true to the original idea,
showcasing the strength of its insight and the emotional power behind the concept.
By bringing back Lubriderm’s iconic crocodile, we gave new voice to a product we all know,
and a new meaning to the way we feel.
If we live through our skin,
let’s make it worth feeling.
